The agreement makes UCLA the only school to carry the Jumpman to the Pac-12 conference and the fifth university, which partners with Jordan Brand in football and in men`s and women`s basketball. The agreement covers the university`s sports department and covers all 25 UCLA variety sports teams. NIKE, Inc. will provide uniforms, clothing and equipment, jordan Brand providing football and basketball programs for men and women. With this agreement, UCLA is only the fifth university in the country to work with Jordan Brand in football. UCLA`s six-year contract with Nike and Jordan Brand will take effect on July 1. Officially licensed clothing will be commercially available next fall, Nike said Tuesday. UCLA Athletics announces a six-year contract with NIKE, Inc. to make Nike and Jordan Brand the official supplier of Bruins athletic footwear, apparel and equipment starting July 1, 2021. As part of the six-year sponsorship agreement, Nike will provide uniforms, shoes, clothing and equipment to 22 of UCLA`s 25 teams, while Jordan Brand will equip the college Bruins football team and the men`s and women`s basketball programs for its “Jumpman” product.
More than three months after the NCAA and pac-12 agreed to end seasons in many sports earlier this year in March, Under Armour wrote to UCLA announcing that it would terminate a deal that would remain 12 years. Both parties are currently in an ongoing dispute over termination. In addition, Nike will also support UCLA Athletics` development programs under the agreement by offering university students two summer interships per calendar year and hosting a group of UCLA students selected at headquarters for an “educational experience.” Last year, the Nike Air Jordan brand earned $3.14 billion in the fiscal year ended in 2019. Currently, Jordan`s line sells more clothes than any other player, according to reports. NBA stars such as LaMarcus Aldridge, Carmelo Anthony, Jimmy Butler, Mike Conley Jr, Blake Griffin, Maya Moore, Chris Paul, Jayson Tatum, Kemba Walker and Zion Williamson represent Jordan`s sneaker brand. According to reports, Jordan`s Nike revenues represent 90% of his annual income. Jordan Brand, a trendy branch of the Nike line, will equip basketball teams for football and men and women, making UCLA the only Pac-12 conference school to carry the brand and one of the five schools in the country they carry for these three sports. Nike will provide uniforms, shoes, clothing and equipment to the school`s other 22 Varsity teams. Jordan had first put his heart on signing with Adidas. But as The Last Dance showed, his mother, Deloris Jordan, pushed him to at least meet him with Nike and hear what the brand had to say. The Nike Swoosh is now ubiquitous, but that was hardly the case in the mid-1980s. Adidas increased sales by 50%.
Reebok had just burst onto stage and would surpass Nike in terms of revenue until 1987.