They are easier to negotiate than multilateral trade agreements because they cover only two countries. This means that they can come into force more quickly in order to reap the commercial benefits more quickly. If negotiations for a multilateral trade agreement fail, many countries will instead negotiate a series of bilateral agreements. In March 2016, the U.S. government and the Peruvian government agreed to remove barriers to U.S. beef exports to Peru, which had been in effect since 2003. Bilateral trade agreements aim to expand access between the markets of two countries and increase their economic growth. Standardized business activities in five general areas prevent a country from randomly stealing innovative products in another way, rejecting low-cost goods or using unfair subsidies. Bilateral trade agreements harmonize rules, labour standards and environmental protection. In general, trade diversion means that a free trade agreement would divert trade from more efficient suppliers outside the zone to less efficient suppliers within the territories. Whereas the creation of trade implies the creation of a free trade area that might not otherwise have existed.
In any case, the creation of trade will increase a country`s national well-being.  Both the creation of trade and the diversion of trade have a decisive impact on the establishment of a free trade agreement. The creation of trade will result in a shift in consumption from a cost producer to a low-cost producer, which will lead to an expansion of trade. On the other hand, trade diversion will mean that trade will move from a low-cost producer outside the zone to a more expensive producer in the free trade agreement.  Such offshoring will not benefit consumers under the free trade agreement, which will be deprived of the opportunity to purchase cheaper imported goods. However, economists note that trade diversion does not always harm the overall national well-being: it can even improve national well-being as a whole if the volume of misappropriated trade is low.  Bilateral agreements can often trigger competing bilateral agreements between other countries. This may despise the benefits of the free trade agreement between the two original nations.
Bilateral trade agreements also expand a country`s product market. In the early 2000s, the United States vigorously pursued free trade agreements with a number of countries under the Bush administration. A free trade agreement (FTA) or treaty is a multinational agreement under international law to create a free trade area between cooperating states. Free trade agreements, a form of trade pacts, set tariffs and tariffs on imports and exports by countries, with the aim of reducing or removing barriers to trade and thereby promoting international trade.  These agreements “generally focus on a chapter with preferential tariff treatment,” but they often contain “trade facilitation and regulatory clauses in areas such as investment, intellectual property, public procurement, technical standards, and health and plant health issues.”  The market access card was developed by the International Trade Centre (ITC) to facilitate market access companies, governments and market access researchers.